Privacy Policy

1. Who We Are

RSF Longevity LLC ("Company," "we," "us," or "our") is a California limited liability company providing private in-home strength and longevity coaching services to clients across North San Diego County and surrounding areas, within our defined service radius. Our principal place of business is located in North County San Diego, California. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit rsflongevity.com (the "Site") or engage our services.

By using the Site or scheduling services with us, you agree to the terms of this Privacy Policy. If you disagree with its terms, please discontinue use of the Site immediately.

2. Information We Collect

Information you provide directly

• Full name, email address, phone number, and mailing address
• Health and fitness information you voluntarily disclose — including medical history, injuries, physical limitations, fitness goals, and current activity levels — for the purpose of delivering safe and effective coaching services
• Payment information submitted through our third-party payment processor, Stripe, Inc. We do not collect, store, or process payment card data directly
• Communications you send us via email, contact forms, or other channels

Information collected automatically

• Log data including IP address, browser type, pages visited, and timestamps when you access the Site
• Device information such as hardware model, operating system, and browser version
• Cookies and similar tracking technologies used to operate and improve the Site (see Section 8)

Information from third-party services

• Scheduling data collected through Acuity Scheduling (a Squarespace company), including appointment dates, times, duration, and booking history
• Transaction data relayed from Stripe, Inc. following payment processing, including transaction IDs, amounts, and confirmation status — but never raw card data

3. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule, confirm, and deliver in-home coaching sessions
• To process payments and issue receipts via Stripe
• To personalize coaching programs based on your disclosed health and fitness information
• To communicate with you about appointments, scheduling, billing, programming, and other matters relating to your engagement
• To fulfill legal obligations, including maintaining records required under applicable California law
• To respond to your inquiries and provide customer support
• To protect the safety, security, and integrity of our business and services
• To improve the Site and our service offerings based on aggregate usage patterns

We do not sell your personal information. We do not use your personal information for automated decision-making or profiling.

4. Third-Party Service Providers

We share limited personal information with the following trusted third-party providers solely to operate our business. Each provider is bound by its own privacy policy and applicable data protection laws.

Stripe, Inc. — Payment processing. When you submit payment through our Site or booking system, your payment card information is transmitted directly to Stripe and is never stored on our servers. Stripe is PCI-DSS Level 1 certified. Their privacy policy is available at stripe.com/privacy.

Acuity Scheduling (Squarespace, Inc.) — Appointment scheduling. Your name, email, phone number, and appointment details are stored within Acuity's platform to facilitate booking, reminders, and cancellation. Their privacy policy is available at squarespace.com/privacy.

Vercel — Website hosting. Vercel may collect standard server-side log data as described in their privacy policy at vercel.com/legal/privacy-policy.

PandaDoc (or DocuSign) — Document execution. When you sign client intake or service documents, your name, email, and signed document records are processed and stored by PandaDoc (or DocuSign, where applicable) for execution and retention. Their privacy policies are available at pandadoc.com/privacy and docusign.com/company/privacy-policy.

We do not share your personal information with any other third parties except: (a) with your explicit consent; (b) as required by law, court order, or governmental authority; or (c) to protect the rights, property, or safety of RSF Longevity LLC, our clients, or the public.

5. Health and Fitness Information

Because our services involve physical training and health assessment, we collect sensitive health and fitness information. This information is used exclusively to design and deliver safe coaching programs for you. We treat health information with heightened confidentiality and do not disclose it to any third party except as required by law or in a medical emergency involving your safety.

You are not required to disclose any health information beyond what you voluntarily choose to share. However, withholding material health information may affect our ability to safely provide services and could expose you to risk of injury. Please see the Health Disclaimer in our Terms of Service.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide ongoing services, maintain business records, resolve disputes, and comply with our legal obligations. Health and fitness records are retained for seven (7) years following the conclusion of our coaching relationship. Payment transaction records are retained as required by applicable tax and accounting law. You may request deletion of your personal data at any time. Deletion requests are honored except where retention is required to complete an outstanding transaction, comply with legal or tax obligations, or protect against fraud.

7. Your Rights

RSF Longevity LLC does not meet the revenue, processing-volume, or data-monetization thresholds that trigger CCPA/CPRA obligations as a “business” under California law. We voluntarily extend the following substantive rights to all clients:

• Right to access: Request a copy of the personal information we hold about you.
• Right to correct: Request correction of any inaccurate information we maintain.
• Right to delete: Request deletion of your personal information, subject to legal and tax retention obligations.
• Right to portability: Receive a copy of your records in a portable format.

To exercise any of these rights, submit a written request to andrew@rsflongevity.com. We will respond to verified requests within thirty (30) days. We may need to verify your identity before processing your request.

8. Cookies

Our Site uses cookies and similar technologies to operate the Site and analyze usage. Essential cookies are required for the Site to function. Analytics cookies, if any, are used in aggregate and anonymized form. You may configure your browser to refuse cookies; however, doing so may limit functionality of the Site or booking system. We do not use advertising or retargeting cookies.

9. Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment data is never stored on our infrastructure and is handled exclusively through Stripe's PCI-DSS compliant systems. No method of data transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

In the event we become aware of any unauthorized access to, or unauthorized disclosure of, your personal information, we will notify you in writing within seventy-two (72) hours of becoming aware, describing the nature of the incident, the information involved, and any steps you should consider taking.

10. HIPAA Disclaimer

An NASM Certified Personal Trainer operating a private practice is not a HIPAA-covered entity, and the protections described in this Policy are not HIPAA protections. The commitments in this Policy are contractual and exceed what is legally required of us. HIPAA rights and remedies do not apply to information held by us, and you should not rely on HIPAA-based expectations in your dealings with us.

11. Children's Privacy

Our services are intended solely for adults aged 18 and older. We do not knowingly collect personal information from individuals under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at andrew@rsflongevity.com and we will delete such information promptly.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify you by email. Continued use of our Site or services after any update constitutes acceptance of the revised policy.

13. Contact

For questions, concerns, or requests related to this Privacy Policy, contact us at: